About

After completing a $120-billion acquisition program involving eight companies from around the world, British Petroleum launched a global campaign to 'rebound' itself and the eight acquired companies to a new identity...'BP'. The marketing strategy and global advertising program is explained by the V.P. Global Brands, Michel Van Eesbeek, Shot on location in London, England, with footage from BP operations worldwide.
Categories
International Business
Marketing Management
Release Date
Jan 1, 2003
Video Running Time (minutes)
13:80
Producer
MacLean Business Videos
Course ID
MCL-974