About

Louisville Slugger has been the number one name in wooden baseball bats for 150 years, but then the unthinkable happened. A new material revolutionized baseball, the aluminum bat. This Kentucky giant new everything there was to know about wood, and wood manufacturing, but nothing about aluminum. The video demonstrates how Louisville Slugger stepped up to this market challenge.
Categories
Marketing Management
Operations Management
Release Date
Jan 1, 2003
Video Running Time (minutes)
7:80
Producer
MacLean Business Videos
Course ID
MCL-959