About

Since Ray Kroc opened the first restaurant in Des Plaines, Illinois in 1955, McDonald's has separated itself from all its competitors by pioneering new concepts, setting new standards, and above all, by demonstrating leadership to the rest of the industry. Only through solid leadership has the company been able to grow an enterprise of over 30,000 restaurants in 118 countries that serve over 50 million people a day.
Categories
Management
Release Date
Jan 1, 2007
Video Running Time (minutes)
7:80
Producer
MacLean Business Videos
Course ID
MCL-2087