About

In the 21st Century, business has entered the era of relationships. Companies are looking for new ways to foster customer loyalty and develop long-term relationships. For Peet's Coffee and Tea, building relationships is nothing new. This company has nurtured a community of customers since its founding by Alfred Peet in 1966 in Berkeley, California.
Categories
Management
Release Date
Jan 1, 2007
Video Running Time (minutes)
7:80
Producer
MacLean Business Videos
Course ID
MCL-2023