About

The Phoenix Suns have an in-house agency. Their efforts include billboards, cooperative campaigns with other groups and products, and press releases that keep the team and players in the public eye. An in-house video production team creates materials to distribute information, present interviews, and show game footage for additional team exposure. The public reactions department deals with generating positive publicity and managing negative publicity as well. Visibility is of great value to the Suns.
Categories
Advertising
Marketing Management
Sales
Release Date
Jan 1, 1995
Video Running Time (minutes)
12:00
Producer
MacLean Business Videos
Course ID
MCL-119