About

How to Promote Innovative Thinking at Your Company

Most companies begin with a great idea.
Nonetheless, these days one great idea is not enough. Your company must continually innovate if it’s going to thrive.

How can you get your team to continually come up with new ideas for products and services? Find out in Getting the Light Bulb to Click.

You will travel to the Innovative Thinking Conference in Scottsdale, Arizona. Once there, you will meet with the leading experts on innovation: Richard Foster, Nuala Beck, George Stalk and Ely Callaway.

You’ll also visit three companies that have developed processes to foster creativity. They are Chrysler Corporation’s large-car division; Welch Allyn, a maker of cutting-edge medical and video imaging devices; Church & Dwight, the manufacturer of Arm & Hammer household products.

COMPLIMENTARY REVIEW:

"Getting the Light Bulb to Click has broad appeal and real value. It is excellent supplemental material for strategy and training sessions for senior management, marketing, product development, and customer service teams." - TRAINING MEDIA REVIEW

 

Key Learning Points

  • Learn how to find new uses for existing products
  • Foster an environment where innovation thrives
  • Develop a management style that brings out the best in others

This is available as part of

Enterprise Media Change and Innovation Library
Use the libraries for classroom, self-study, and even make your own clips from any title. Stream 'em, download 'em, or put 'em on your LMS. Perfect for the trainer who is looking for that one spark to liven up a presentation!
Categories
Change Management
myTrainFlix Basic Titles
Release Date
Jan 1, 1995
Video Running Time (minutes)
39:03
Producer
Enterprise Media
Course ID
ENT340