About

Over the past 15 years, quality and service have gotten better - so much better that consumers often can’t tell the difference between competing products. So what can you do to escape this "sameness trap?" How do you delight, dazzle, differentiate? Tom Peters presents five concrete steps for being distinct, making your company (or project) a star, which will vault you ahead of the competition.

In "Trapped," You’ll learn about these five important trends:

  • Web World. The web is here to stay. It can help you communicate and do business in ways you never imagined. Take advantage of the new Internet opportunities.
  • Women: The Competitive Advantage. As employees, customers and consumers, women are an incredible demographic force and most companies ignore them. Tom shows how focusing on this demographic will help you win big in today’s competitive environment.
  • Boomers and Beyond. Most marketers tell you that you need to focus on the 18 to 39 year old demographic. Tom shows you the power of the aging population and tells you why you need to capitalize on this market.
  • Design is Everything. Design is a way to help you stand out in the crowd way out.
  • Brand Power. You need to understand what your organization stands for and how your company can be dramatically different from the competition.

This is available as part of

Enterprise Media Change and Innovation Library
Use the libraries for classroom, self-study, and even make your own clips from any title. Stream 'em, download 'em, or put 'em on your LMS. Perfect for the trainer who is looking for that one spark to liven up a presentation!
Enterprise Media Tom Peters Library
Use the libraries for classroom, self-study, and even make your own clips from any title. Stream 'em, download 'em, or put 'em on your LMS. Perfect for the trainer who is looking for that one spark to liven up a presentation!
Categories
Change Management
myTrainFlix Basic Titles
Release Date
Jan 1, 2002
Video Running Time (minutes)
50:04
Producer
Enterprise Media
Featured Talent
Tom Peters
Course ID
ENT286